About Keep it Going

The “Keep it Going, Recycle” is the name of an advertising campaign that was first launched by Coca-Cola Great Britain in 2009.  It encouraged consumers to enjoy a Coke and recycle the empty packaging.  By recycling their can or bottle consumers could reduce the carbon footprint of their Coca-Cola by up to 40% and make a difference to the environment.

The campaign was created as a result of research undertaken by Coca-Cola in partnership with the Carbon Trust which showed that packaging accounts for the largest proportion of a drink’s carbon footprint.  The research highlighted the major role that increasing recycling levels and using more recycled materials in bottles and cans can ply in reducing Coca-Cola’s impact on the environment.