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Best Sponsor Activation award win at the UK Festival Awards 2010

25 November 2010


23 November 2010


Coca-Cola Enterprises wins UK Festival Award for Recycling Programme

Coca-Cola Enterprises Ltd (CCE) last week won the Best Sponsor Activation award at the UK Festival Awards 2010 for its Recyling Programme, Keep It Going.  The CCE team beat strong entries from Orange, Bacardi and Virgin Media to be recognised for their creative brand activity at a number of events this summer.

The Festival Awardscelebrate the contemporary music festival industry, recognising the behind-the-scenes effort that goes into producing the UK’s music festivals. The judging panel for this year’s awards consisted of Sue Unerman, Chief Strategy Officer at MediaCom, Raf McDonnell, Senior VP, Brands and Sponsorship at EMI, Charlotte Soussan, Brand Content Director at Iris Experience and Rich Sutcliffe, Editor, Brand Republic

This summer volunteers were involved in the Keep It Going recycling initiative at a range of high profile festivals across the UK. Volunteers ran a Recycle Garden where festival-goers could swap used plastic bottles for limited edition festival essentials made out of recycled PET*, such as rain ponchos, caps and T-shirts.

During each event, festival-goers could see the Recycle Garden grow as the bottles they had swapped for swag were crushed intobales and made into useable garden furniture – creating a space to sit and relax.  More than 20,000 festival goers visited the Recycle Gardens during the summer, swapping 92,340 PET bottles for 9,000 items.

Patrick McGuirk, Recycling Director, at Coca-Cola Enterprises Europe, said: “We are delighted that our Keep It Going scheme has been recognised by  the award panel with this high profile recognition of our festival recycling.  Music festivals are a fantastic place for people to engage in recycling and the Swap for Swag proved particularly popular. More than 150 volunteers joined the initiative resulting in more than 18 tonnes of bottles and cans being recycled. Such was the scheme’s success that we have plans to extend it next year. 

The Coca-Cola Recycle programme was rolled out at eight events in 2010: The Isle of Wight Festival, V Festival, Sonisphere, Bloodstock, Creamfields, Wakestock, Epsom Derby and South of England Show. 



Notes to editor

*PET (Polyethylene Terephthalate) is a recyclable plastic that is commonly used for carbonated beverage and water bottles.


The Coca-Cola Recycle Garden and Swap for Swag festival initiative is part of Coca-Cola Enterprises’ Keep It Going programme which, in partnership with Recoup and WRAP, has set up recycling points in public spaces across the UK. The scheme is already ahead of target, with over 90 permanent Recycle Zones currently in place.  These are helping people recycle on the go in shopping centres, hospitals, theme parks and transport hubs. 


About Coca-Cola Enterprises Ltd

Coca-Cola Enterprises, Inc. is the world's third-largest independent Coca-Cola bottler.  CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.


In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots.


CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging and recycling, water stewardship, and energy and climate protection.


Six of CCE’s manufacturing sites meet ISO14001 certification, the highest international standard for environmental management.  CCE has reduced its energy usage ratio across manufacturing operations in GB by 21% since 2001 and more than 99% of waste at sites is now recovered or recycled. 


All of CCE’s glass bottles are 100% recyclable and contain an average of 30% recycled materials; all plastic bottles are made from PET (polyethylene teraphthalate) and are 100% recyclable, and all CCE cans are made from 100% recyclable aluminium and contain around 50% recycled aluminium.


CCE calculates and publishes the CO2 emissions resulting from the manufacture and distribution of all its brands, and in 2007 CCE partnered with the Carbon Trust to measure all greenhouse gas emissions embodied within selected products in the portfolio.  For further information please visit www.cokecce.co.uk.


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