CARDIFF COMES CLEAN ABOUT RECYCLING
30 June 2010: Residents in Cardiff have today been unveiled as the nation’s top recyclers with a whopping 87 per cent of people recycling household waste at least once a week and 66 per cent recycling every day*. The survey, conducted by Coca-Cola Enterprises Ltd (CCE), looked at the nation’s recycling habits to mark the opening of a new Recycle Zone at St Fagans National History Museum, Cardiff.
Recycle Zone is a public facility for recycling soft drinks packaging and aims to encourage people to recycle their cans and plastic bottles when they’re out and about. 92 per cent of people from Cardiff surveyed believe that it is important to have ‘on the go’ recycling facilities*.
The research indicates that Cardiff is one of the country’s recycling hotspots, with just 14 per cent of households filling more than four bags of residual waste per week. Swansea was the lowest with just 10 per cent of households filling more than four bags of residual waste per week.
The Recycle Zone projectis a partnership between CCE and WRAP, with RECOUP acting as the delivery body. The scheme combines each organisations’ expertise in order to encourage more people to recycle more often and forms part of CCE’s wider Keep It Goingsustainable packaging programme. To date, 65 zones have been activated at locations and events across Great Britain. The scheme aims to open a total of 80 zones by March 2011, with the ultimate aim of changing consumer behaviour towards recycling and reducing the amount of recyclable waste sent to landfill in the UK.
Erika Coghlan, Vice President public affairs and communications, CCE said: “Over recent years recycling in the home and at work has become easier and easier. However, recycling options on the streets and in public areas are still few and far between”.
“We are committed to reducing the impact of our packaging, and recycling as much of that packaging as possible. We know that many of our products are consumed whilst ‘on-the-go’, and so we are committed to providing convenient recycling solutions that help our consumers become involved in the recycling process.”
Beth Winkley, Programme Manager for WRAP Cymru said: “It is fantastic that people have the opportunity to recycle when they are out and about enjoying their leisure time. WRAP is involved in Recycle Zone to ensure recycling is an easy day to day habit rather than a chore and the St Fagans Zone will ensure visitors to this top visitor attraction in Cardiff can join residents in recycling their plastic bottles and cans.”
* Data collated via Omnibus survey of 3,000 respondents across the UK in June 2010
For further information about Recycle Zones please contact Kate Ward or Elisabeth Middlemas at 3 Monkeys Communications on email@example.com/ 020 7009 3100, or visit www.recycle-zone.co.uk.
For further information about WRAP please contact Emma Heesom, PR Manager, WRAP - firstname.lastname@example.org/ 01295817858
Notes to the Editor:
About Coca-Cola Enterprises:
Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world’s largest marketer, producer and distributor of The Coca-Cola Company’s (TCCC) products.
Coca-Cola Enterprises is responsible for manufacturing, selling and distributing over 80 different soft drinks products across Great Britain, employing around 4,500 people across seven manufacturing sites and a number of regional offices and depots.
CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
Six of CCE’s manufacturing sites meet ISO14001 certification, the highest international standard for environmental management. CCE has reduced its energy usage ratio across manufacturing operations in GB by 21% since 2001 and more than 99% of waste at sites is now recovered or recycled.
All of CCE’s glass bottles are 100% recyclable and contain an average of 30% recycled materials; all plastic bottles are made from PET (polyethylene teraphthalate) and are 100% recyclable, and all CCE cans are made from 100% recyclable aluminium and contain around 50% recycled aluminium. In 2009 CCE’s water use ratio was 1.42 litres of water per litre of beverages produced. A reduction in ratio to our 2001 figures of 29.4%
CCE calculates and publishes the CO2 emissions resulting from the manufacture and distribution of all its brands, and in 2007 CCE partnered with the Carbon Trust to measure all greenhouse gas emissions embodied within selected products in the portfolio. For further information please visit www.cokecce.co.uk.
WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.
Working in seven key areas (Construction, Retail, Manufacturing, Organics, Business Growth, Behavioural Change, and Local Authority Support), WRAP’s work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.
More information on all of WRAP's programmes can be found on www.wrap.org.uk