Coca-Cola Enterprises Recycle Zone scheme recognised at the Letsrecycle.com annual awards
The winners of the Letsrecycle.com seventh annual Awards for Excellence were announced at an awards lunch on the 5th May 2010 in central London.
The awards are renowned for showcasing innovation, dedication and success in recycling and waste management. This year’s awards were hosted by Huw Edwards, broadcaster of the Ten O’Clock News with Jane Stephenson MBE, Chief Executive of Resource Futures, as guest speaker.
Coca-Cola Enterprises Ltd (CCE) in partnership withWestQuay Shopping Centre (Southampton), WRAP and Recoup, won the High Street Recycling Champion Award, whichrecognises a successful project or initiative which has delivered greater recycling and/or improved sustainability in waste management within the retail sector, through a partnership approach.
In 2009, WestQuay introduced Recycle Zone via 18 recycling units placed throughout the shopping centre and car parking area. Since the launch, 17.4 tonnes of mixed recyclables has been collected, with very low levels of contamination. WestQuay aims to increase its recycling rate to 75% by 2013 and has introduced other waste initiatives to maximise the impact of the centre becoming a Recycle Zone.
Speaking at the Awards, Carl Brooks, Sustainability Advisor for Hammerson Plc said “We are committed to increasing our recycling rates at WestQuay Shopping Centre and are delighted that our flagship Recycle Zone, targeting consumers, has been recognised for its achievements to date. The scheme will not only help us to meet our recycling targets, but also helps to change consumer behaviour towards recycling.”
The relationship between CCE, WRAP, Recoup and WestQuay shows what can be achieved when the public and private sector work together in the spirit of genuine partnership.
Erika Coghlan, VP Corporate Affairs, Coca-Cola Enterprises Ltd said. “We are very pleased that our Recycle Zone scheme has been recognised as a major contributor to helping consumers change their recycling behaviours whilst they are out and about in WestQuay Shopping Centre. This scheme has inspired other organisations in Southampton and across the country, and with 52 Recycle Zones to date we are well on track to deliver our target of 80 by 2011.
“We are also delighted that the Recycle Zone at Manchester Airport was shortlisted for the Letsrecycle ’Waste Management Initiative in the commercial and private sector’.”
Notes to editor
letsrecycle.com is the UK's leading independent dedicated website for businesses, local authorities and community groups involved in recycling and waste management. The industry's top information-provider, it’s on-line service delivers news and material prices plus key information for the business sector ranging from suppliers of plant, equipment, vehicles and services through to job vacancies, careers advice and tenders.
About Coca-Cola Enterprises Ltd
Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world’s largest marketer, producer and distributor of The Coca-Cola Company’s (TCCC) products.
CCE manufactures and distributes products for TCCC as well as products for other brand-owners, throughout England, Scotland and Wales, employing around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.
CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
CCE wants to influence recycling behaviours when people are out and about, and so in 2008 we launched the Recycle Zone scheme; this initiative seeks to address the lack of recycling facilities in public places such as shopping centres, theme parks, universities and other high footfall areas, making it easier for people to enjoy our products and still recycle when they are on the go.
1. WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
2. Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.
3. Working in seven key areas (construction, retail, manufacturing, organics, business growth, behavioural change, and local authority support), WRAP’s work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.
Recoup are a plastics recycling consultancy based in Peterborough. For over 20 years, Recoup has been a key player in the recycling of plastics, through setting up schemes to collect plastics to producing guidance documentation around the recyclability of plastic packaging.