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The Recycle Zone Project (RZ) was developed following a study, commissioned by Coca-Cola Enterprises and undertaken by Recoup, the UK’s leading authority on plastics waste management. The aim was to establish what kind of recycling practices were available. It was found that although people were willing to recycle and were used to doing so at home, there were few facilities to carry this on when out and about. Recycling units have now been installed in high footfall locations across England, Scotland and Wales resulting in thousands of kilograms of plastic and cans being reprocessed rather than going to landfill.